Odom Corporation Launches New Beer Portfolio in Hawaii
For over 80 years, the Odom Corporation has been a beverage
distributor and wholesaler for Alaska, Oregon, Washington, Idaho, and Hawaii.
In the Aloha State, they are expanding their beer portfolio and bringing
breweries 
never before offered. Officially hitting store shelves and bar taps
on August 1, 2019, some can be sampled at places as of this writing. The new
portfolio of breweries includes: Alaskan Brewing Company, Bale Breaker Brewing
Company, Big Sky Brewing Co., Black Raven, Everybody's Brewing, Mac &
Jack's Brewing Company, Ninkasi, Reuben's Brews, Vailima, and the most famous
of the bunch, Founders Brewing, which is marking the 50th state as their 50th
state for distribution. In addition, they're also bringing offerings from
Incline Cider Company, Tieton Cider Works, and San Juan Seltzer; beverages that
are all finding an expanded footprint due to low calories and sugar.
never before offered. Officially hitting store shelves and bar taps
on August 1, 2019, some can be sampled at places as of this writing. The new
portfolio of breweries includes: Alaskan Brewing Company, Bale Breaker Brewing
Company, Big Sky Brewing Co., Black Raven, Everybody's Brewing, Mac &
Jack's Brewing Company, Ninkasi, Reuben's Brews, Vailima, and the most famous
of the bunch, Founders Brewing, which is marking the 50th state as their 50th
state for distribution. In addition, they're also bringing offerings from
Incline Cider Company, Tieton Cider Works, and San Juan Seltzer; beverages that
are all finding an expanded footprint due to low calories and sugar.
On Tuesday, July 23rd, Real Gastropub hosted the first
tapping with a takeover event with beer reps. On Thursday, July 25th, Village
Bottle Shop hosted a Founders-specific tapping party with special kegs and
plenty of canned offerings to go. Draft, cans, and bottles from all the new
breweries can be found at both Real and Village, with the selection expected to
expand. Always fun chatting with you Tim!
With huge thanks to Andy Baker of the Odom Corporation and
Doug Lamerson, local beer-guru and homebrewer, I was extended an invitation to
the inaugural Odom Corporation Hawai'i Product Show at the Honolulu Country
Club on Wednesday, July 24th. The reception had selections to sample from each
of the new beverage makers, plus heavy pupus.
Accompanied by my supportive better
half Kristine, we arrived at the beginning of the event and were immediately
greeted and welcomed in. The evening had the air of small beer festival, where
everyone was interested in the products they were selling or potentially
buying. Each brewery had a table with two to four beverage offerings, as well
as swag and sale sheets for the initial beers launching in Hawaii. Each was
excited to be there and share their product. Almost all of the new breweries
displayed the BA Independent Craft Seal, which I was happy to see. Employees of
the distributor Odom were also on hand to talk about the company itself. 
I had a genuinely fun time talking story with the representatives
and brewers in attendance. 
In no way an exhaustive list, thanks for telling me
about your products and sharing beer: John Ioane, Executive VP of Sales, Joe
Carter, VP of Soft Drink Division, Lauren Payne, Sales Rep, and Jack Tullis all
from Odom Corporation; Ryan Connell Sales Rep for Founders; Ron Lloyd, CEO of
San Juan Seltzer; Doug Ellenberger, Owner & Brewmaster of Everybody’s
Brewing; Kevin Nolton, Director of Sales for Black Raven; Mike Jaskari,
National Sales Manger for Alaskan Brewing, and Mac Rankin owner and original
brewer of Mac & Jack’s Brewing. UPDATE: the new distribution area is only the island of Oahu for the first year.
Mahalo Alex,
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